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SearchHRSoftware
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 * SearchHRSoftware
 * Topic HR analytics
    * Core HR, payroll and benefits
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    * All Topics

 * SubTopic Workforce analytics
    * Business intelligence and data visualization for HR
    * People analytics
    * Workforce analytics
    * All Subtopics

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Get started Bring yourself up to speed with our introductory content.


HOW TO CREATE AN EMPLOYEE JOURNEY MAP

 * 
 * 




THIS HANDY GUIDE SHOWS YOU HOW TO BUILD YOUR OWN EMPLOYEE JOURNEY MAP, WHICH IS
MORE IMPORTANT THAN EVER AS THE CORONAVIRUS DISRUPTS WORKFORCES ACROSS THE
GLOBE.

Share this item with your network:

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By
 * Rachel Meltzer, Associate Editor

Published: 03 Apr 2020

As organizations compete for customers' dollars, focusing on the employee
experience is critical -- especially during times of crisis or a downturn.
Creating an employee journey map is one way to uncover potential problems
workers are having and work toward improvements. 



In simple terms, an employee journey map is a graphical image that represents
the employee journey and can also include the candidate journey. As an HR
leader, you can use these maps to understand what is working and what isn't. You
will likely build a team to do this with department leaders and other
stakeholders.

Here's a simple way to create an employee journey map.


1. UNDERSTAND YOUR "WHY" 

As an HR leader, you play a crucial role in advocating for the employee
experience and driving the mapping process. But as with any map, you need to
know where you want to go before you understand the kind of map you need.

Working with a team -- including leaders from other departments -- decide what
you hope to accomplish with the mapping process.

As part of that, figure out which map style or template aligns to your goals.
Initially, you can start by sketching out the map by hand to easily make
adjustments, and then build it out from there. While some organizations may want
a complex map that covers all touchpoints, pain points and potential strategies,
others may want a simple, straightforward map that identifies the most important
touchpoints of an employee's journey from beginning to end.


2. DECIDE ON PERSONAS TO MAP

Once you have identified goals, identify employee segments or personas whose
journey you want to map since each experience will be unique.

For example, IT teams will have a different journey than the sales teams. And an
entry-level employee's touchpoints and pain points will be different than a
C-level employee's.

While you don't need to create a different employee journey map for every single
worker, segmenting employees and then building personas is critical to
understanding employee pain points and potential improvement strategies.




3. IDENTIFY TOUCHPOINTS

An important step of creating an employee journey map is to plot the most
important touchpoints for each persona or segment you're mapping. These moments
that matter include critical junctures in the employee journey, from the first
moment of contact as a candidate to the offboarding experience. Important
touchpoints also include onboarding, performance reviews and training.


4. GATHER FEEDBACK

Reach out to employees to identify which touchpoints matter most and to get a
fuller understanding of each one. For example, you'll want to identify what the
employee wants to accomplish at each touchpoint and what are the pain points.

> Creating an employee journey map is not a one-and-done process, since change
> is the rule, not the exception.

To gather feedback, you can interview employees in person or send out a short
poll to gather feedback. You may want to gather feedback from specific types of
employees -- such as high performers or those who quit soon after onboarding --
to uncover critical issues.


5. KEEP THE MAP UP TO DATE

Creating an employee journey map is not a one-and-done process, since change is
the rule, not the exception. For example, few would have foreseen that
communicating about the coronavirus would become critical to employee
experience. And for many companies, recent events have disrupted touchpoints,
such as onboarding and hiring.

Gathering feedback as events change the employee experience is key to keeping
the map up to date. For example, hold exit interviews to gather feedback on an
employee's experience at the company, including what pain points were most
responsible for the decision to leave.

Creating an employee journey map is not an end unto itself so it's important to
understand how to use a journey map to boost employee experience.



DIG DEEPER ON WORKFORCE ANALYTICS SOFTWARE

 * 5 TIPS FOR BETTER EMPLOYEE EXPERIENCE JOURNEY MAPPING
   
   
   By: Pam Baker

 * 4 WAYS TO CREATE AN EFFECTIVE PERSONALIZATION STRATEGY
   
   
   By: Demetra Edwards

 * 6 CANDIDATE JOURNEY MAPPING SECRETS SAVVY RECRUITERS KNOW
   
   
   By: Pam Baker

 * EMPLOYEE EXPERIENCE
   
   
   By: Margaret Rouse

Sponsored News
 * Exploring AI Use Cases Across Education and Government –DellEMC
 * The Life of the Cloud Architect Part 1: Why Hybrid Multicloud Meets All Your
   ... –NetApp
 * Where to start with AI – the journey from business need to delivery –Intel
 * See More

Related Content
 * 5 tips for better employee experience journey mapping – SearchHRSoftware
 * Five steps to kick-start your employee experience ... – SearchHRSoftware
 * 6 candidate journey mapping secrets savvy recruiters ... – SearchHRSoftware

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