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Home > News > Hyundai enters top five of world’s vehicle manufacturers by brand
value

News


HYUNDAI ENTERS TOP FIVE OF WORLD’S VEHICLE MANUFACTURERS BY BRAND VALUE



John Bowman

12:37 pm, October 21, 2020

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Hyundai has become one of the world’s top five vehicle manufacturers by brand
value.

That’s according to Interbrand’s Best Global Brands 2020 survey, which shows
Hyundai’s global brand value has risen by one per cent year on year to $14.3bn
(circa £11m), putting it ahead of the likes of Tesla and Ford.

It is also ranked 36th overall by the global brand consulting firm, in spite of
the economic effect of the pandemic.




This is the sixth consecutive year that it has been listed as one of
Interbrand’s top 40 global companies.

Hyundai entered the ranks of the top 100 companies in terms of brand value in
2005, staying in the top 100 for 15 consecutive years.

Mike Rocha, Interbrand brand valuation global director, said: ‘Hyundai Motor
Company’s brand value rise can be attributed to its substantial expansion of
future mobility business and continuous investments in its brand, such as the
announcement of its dedicated electric vehicle brand Ioniq.




‘We have positively valued the company’s active and proactive approach to the
market changes as a sustainable brand, encompassing its expansion of online
sales channels, rapid response to social contribution activities and actual
increase in sales of battery electric and fuel-cell electric vehicles.’

Hyundai has said that it will be bringing in three new dedicated models under
the Ioniq EV brand over the next four years, with more to follow.

Wonhong Cho, global chief marketing officer of Hyundai Motor Company, said:
‘We’ve adapted to rapidly evolving market conditions to become a leader in
future mobility.



‘We’ve also been agile in responding to unexpected factors, such as those caused
by the pandemic.

‘We will continue to strive to provide better life experiences to our customers
and all of humanity, and establish ourselves as a brand contributing to human
happiness.’

Interbrand says each brand’s present value is arrived at after a comprehensive
assessment of its fiscal and marketing operations. These are then used to work
out its future revenue.

Source: Hyundai Motor Company

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JOHN BOWMAN

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John has been with Car Dealer since 2013 after spending 25 years in the
newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on
regional and national titles. John is chief sub-editor in the editorial
department, working on Car Dealer, as well as handling social media.



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