s-wppc.com Open in urlscan Pro
146.66.67.118  Public Scan

Form analysis
1 forms found in the DOM

GET https://s-wppc.com/

<form role="search" method="get" class="search-form" action="https://s-wppc.com/">
  <label>
    <span class="screen-reader-text">Search for:</span>
    <input type="search" class="search-field" placeholder="Search …" value="" name="s">
  </label>
  <input type="submit" class="search-submit" value="Search">
</form>

Text Content

PPC

Search
Primary Menu Skip to content
 * ONLINE EXTRAS
 * BUSINESS BUILDERS
 * PRODUCTS
 * COLOR
 * PROJECTS
 * WHAT I’VE LEARNED
 * ASK US
 * CONTACT

Search for:
WHAT I'VE LEARNED


CONTRACTOR Q&A: CHUCK KOCINSKI ON TRAINING, TURNING POINTS AND VIDEO MARKETING



Based in Parma, Ohio, Paint Medics Inc. specializes in residential and
commercial repaints, aluminum/vinyl siding refinishing, and deck and fence
staining. We sat down with owner Chuck Kocinski to find out a little bit of what
he’s learned as a professional painting contractor over the past 30 years.


HOW DID YOU GET STARTED IN THE PAINTING INDUSTRY?

Painting has been my passion ever since I was a little kid. I was good at it and
it offered me a sense of therapy and satisfaction. During my college years, I
decided to give it a try on a professional level. I loved it and decided to do
it for a living from then on.


WHAT WERE SOME OF THE TURNING POINTS IN THE GROWTH OF YOUR COMPANY?

Some of our major turning points started happening when we began investing money
in quality spray equipment, and setting up each work vehicle with the main
airless sprayer along with a backup sprayer or two to eliminate downtime.

Now we show up with at least three to four ladders for each worker and a box
truck or van full of tarps, masking guns and painting tools. For interiors, we
also invested money into rolling scaffolds for high ceilings or tall walls.

Time is money, so we try to be very efficient to be competitive. We also cut out
the unnecessary marketing strategies and focus on what works. The majority of
our work is referrals. People love that we answer our phone and respond to them
within five minutes 99 percent of the time.


YOU’RE USING VIDEOS TO MARKET YOUR COMPANY. HOW IS THAT WORKING?

We use video and social media to let the customers get a personal view of who
they are dealing with and to show how much we love and are proud of what we do.
After analyzing all the feedback from past customers, we found that it eases
their mind to know that the owner is not just a salesman but an actual painter
offering many decades of hands-on experience.

The videos and pictures show exactly how we do things and who will be at the job
sites. They take no real special effort, just a cell phone and a person who is
proud of what they do and wants to give a potential customer a front-seat view.




HOW DO YOU APPROACH TRAINING?

We prefer to train those who are willing and eager to learn the trade. We do
work in a matter which puts prep and set-up before the actual painting. This
process yields a nice finished product with a job site that ends up cleaner than
when we showed up.

When we hire seasoned painters, they usually bring their old way of doing things
from their past employers which a lot of the time interferes with the quality we
expect and desire. We end up having that person shadow another Paint Medics Inc.
employee until we are certain they will meet our company’s strict standards.
Once we see that a person will fit our mold, then we keep them busy in a
comfortable, non-confrontational environment in conjunction with benefits of a
production and quality-based work environment. If you take care of your workers,
they love coming to work and they bring on their friends and associates.


WHAT’S THE BEST ADVICE YOU’VE EVER RECEIVED?

The best pieces of advice I received from an old business owner were that “the
show runs only as good as its leader” and the “biggest indicator of future
behavior is current behavior.”


DO YOU RECOMMEND PAINTING AS A CAREER CHOICE?

My painting career has been very fulfilling for me. It rewarded me for all the
time dedicated to the art of painting from my childhood and school days to the
present day. By keeping the aspect of art in the whole scheme of things it keeps
my satisfaction balanced by getting rewarded for what I always loved to do. I
recommend painting for anyone who loves to work with their hands and enjoys the
satisfaction of making his or her surroundings beautiful. We also make a lot of
friends on our painting journey.

This article was originally published in the Summer 2019 issue of PPC magazine.
Chuck Kocinski was interviewed by Mike Starling, PPC Editor. Read more of what
pro painters have discovered on the job in the PPC What I’ve Learned archive.


SHARE THIS:

 * Click to share on Facebook (Opens in new window)
 * Click to share on Twitter (Opens in new window)
 * Click to share on Pinterest (Opens in new window)
 * 


RELATED

PRO ON THE GO: USE JOB SITE VIDEOS TO WIN BUSINESS, BUILD CUSTOMER TRUST

In this episode of our Pro on the Go video series, we asked Chuck Kocinski,
owner of Paint Medics, Inc. in Parma, Ohio, about his decision to use job site
videos to promote his company on Facebook, YouTube and the company website.
https://www.youtube.com/watch?v=53L0UL9zGPA Transcription: Narrator: Video is an
excellent way…

In "BUSINESS BUILDERS"

CONTRACTOR Q&A: CHRIS BERRY

The biggest turning point in the success of my business was when I started our
YouTube channel, “idahopainters.” We now have over 20,000 subscribers and are
averaging 8,000 video views a day. Along with my YouTube channel
I studied all I
could about social media and how I could use it…

In "ONLINE EXTRAS"

CONTRACTOR Q&A: STEVE TOMLINSON

Steve Tomlinson has been a professional painting contractor since 1979. He is
based in Bullard, Texas. The biggest turning point in the success of my business
was when… …I started funding each job separately from the others, not taking
money out of one job to support the successive jobs. For…

In "WHAT I'VE LEARNED"

best advicebest business adviceChuck KocinskiOhioPaint MedicsParmaSummer
2019trainingvideovideo marketing


POST NAVIGATION

Previous PostThe Top New Tools for Painters in 2019Next PostDeck Finishes
Selection Made Easy: The Top 6 Stains and Sealers for Your Job


ONLINE EXTRAS

 * Pro Tips: Use a Report Card to Improve Customer Satisfaction (video)
 * Go the Extra Mile: 3 Contractors Share Their Secrets for Generating Repeat
   Business
 * 7 Steps for Solving Business Problems, or Learning How to Eat an Elephant
 * Properly Preparing the Job Site


PRODUCT SPOTLIGHT

The latest labor-saving tools for PROs – always available at your local
Sherwin-Williams store.


FALL 2019 CONTENTS

 * The 2020 Colormix Forecast: A Perfect Balance
 * Don’t Worry About the Weather: How to paint with confidence no matter what
   the forecast
 * LEED V4.1: What Pro Painters Need to Know
 * Island Hopping: Painting Hawaii’s Largest Airport Car Rental Facility
 * Contractor Q&A: Joe Ferrera on Building a Good Team, Keeping Up with
   Technology and Painting Some of Hawaii’s Biggest Jobs
 * Recruitment & Retention: How to get better at networking to make better hires
 * How long do I need to wait to paint an exterior of a house after
   powerwashing?
 * How do I avoid shiners, halos and outlines without repainting the entire
   wall?


PRO ON THE GO VIDEOS

Watch the most recent PRO on the Go video content below, or view the full video
collection here.
PRO TIPS: USE A REPORT CARD TO IMPROVE CUSTOMER SERVICE - To really know if your
customers are satisfied, you need some type of feedback mechanism, says Kevin
Nolan of Nolan Painting. Here’s one of the best methods he’s found.
JOB SITE VIDEOS FOR SOCIAL MEDIA - Paint Medics in Ohio makes short, inexpensive
videos at the job site to post on Facebook and YouTube. Owner Chuck Kocinski
explains how they help him get business and build customer trust.
THE BEST ADVICE I EVER GOT: PEOPLE PROBLEMS - A lot of the problems you have in
business revolve around other people. Pro painting contractor Nick Slavik shares
the best advice he ever got on dealing with the people you work with every day.



PROFESSIONAL PAINTING CONTRACTOR


CURRENT ISSUE


ISSUE ARCHIVES

 * Summer 2019
 * Spring 2019
 * Winter 2018
 * Fall 2018
 * Summer 2018
 * Spring 2018
 * Winter 2017
 * Fall 2017
 * Summer 2017
 * Spring 2017
 * Winter 2016
 * Fall 2016
 * Summer 2016
 * Spring 2016
 * 2011-2015 issues

Professional Painting Contractor magazine (PPC) is published on behalf of the
Sherwin-Williams Company for owners and managers of commercial and residential
painting companies.
Privacy Policy
Terms of Use

©2019 The Sherwin-Williams Company

Accessibility Statement

Proudly powered by WordPress