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 * Getting Started
   * * Why Nextdoor?
     * Create a Business Page
     * Business Post
     * Faves & Recommendations
     * Success Stories
     * Create an Ad
 * Advertise
   * * Nextdoor Ads Manager
     * Advertising Resources
       * How to Start
       * Creative Specs
       * Brand Safety
       * Advertising Policy
       * Developer Portal
       * Help Center
   * * Business Types
       * Small Business
       * Public Agencies
       * Brands
     * Sign up
 * Resources
   * * Resource Center
     * Blogs
     * Success Stories
     * Trends & Vertical Insights
     * Nextdoor Reports
   * * Industries
       * Home and Garden
       * Professional Services
       * Real Estate
       * All Industries

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WELCOME TO
THE NEXTDOOR
BUSINESS CENTER

Grow your business with marketing resources and insights from the Nextdoor
Business Center.

Advertise to high-intent customers where it matters most: Their own
neighborhoods with Nextdoor Ads.

Get started


REAL PEOPLE

1 in 3 U.S. households are active on Nextdoor1


REAL INTENT

Over 90% of Nextdoor neighbors are the main/joint household products shopper2


NEIGHBORHOODS EVERYWHERE

Available in 11 countries and 330k+ neighborhoods3


WHY NEXTDOOR?
REAL PEOPLE. REAL RESULTS.

8984
%

of neighbors value local recommendations for products, services, and businesses4

8880
%

shared a business recommendation on Nextdoor5

8782
%

are willing to pay more for products and services from a local business6

Over 88 million verified users7 (we call them neighbors) turn to Nextdoor for
discovery, new Neighborhood Faves, and advice.

Our neighbors care about the businesses that call their community home,
inspiring people to shop and spend at the 4.1 million businesses8 that have
claimed a page.

The results: 79% of neighbors were influenced by a recommendation seen on
Nextdoor to visit a business or use a service, ranking Nextdoor as the #1 place
for local recommendations over other business directories.9


BE PART OF THE NEIGHBORHOOD WITH PERSONALIZED ADS

Engage audiences on Nextdoor—the doers, household spenders, coupon clippers,
local tour guides, weekend warriors, and DIYers—seeking answers to get their
job done.

Billions of first-party signals across high-value decision makers mean your
brand shows up in the right place, at the right time.

Grow local customers

3x more likely to choose Nextdoor for their jobs vs. competitors10

77% of neighbors are homeowners11

34% more likely to click on promoted or sponsored posts 12


AD PRODUCTS BUILT FOR YOUR BUSINESS GOALS

Nextdoor’s solutions turn neighbors into your customers with a diverse group
of ad formats and product features:

Generative AI

Artificial intelligence solutions can match your ads to the needs of potential
customers, curate positive community recommendations to your business page, and
automatically produce marketing copy to get your business front and center in
the neighborhood



Image

Reach neighbors in their Newsfeed surrounded by relevant content



Video

Capture scrollers' attention with engaging content




Explore the Nextdoor Ads Manager


BUSINESS GOALS

Build awareness and intent
Over 88 million verified neighbors in 11 countries13

Drive more sales and leads
52% lift in conversion when applying Nextdoor’s predictive audience signals14

Increase engagement
15% higher engagement when local messaging is used15


WITH POWERFUL TARGETING OPTIONS

Target the right audience using our rich, first-party signals: demographics,
interests, behavior, and intent.

Personal Targeting

Reach neighbors based on homeownership, household income, gender, age, and more

High-Powered Audiences

Build custom audiences for retargeting and unlock automatic expansion so the
algorithm can work for you

Interest Targeting

Choose from one of our targeting options to reach users most likely to take an
action off of your ad

Create an ad

RESOURCES FOR
SMALL BUSINESS
SMALL BUSINESS LARGE BUSINESS GOVERNMENT AGENCY DEVELOPERS

Create a business profile

Business Post

Faves and Recommendations

Blog

NAM

NAM

NAM Getting Started Guide

Brand Safety

Nextdoor Reports

Insights page

Public Agency Landing Page

Nextdoor APIs


DISCOVER HOW BUSINESSES FIND SUCCESS ON NEXTDOOR

Read success stories


Join your neighborhood, find new customers, and grow your business on Nextdoor

Create an ad


1 Nextdoor Data, GWI Core US 2022, GWI USA 2022 2 GWI USA, 2022 3 Nextdoor 2023
Q4 Shareholder Letter 4 Nextdoor Neighbor Survey, May 2023 5 Nextdoor Neighbor
Survey, May 2023 6 Nextdoor Neighbor Survey, May 2023 7 Nextdoor 2023 Q4
Shareholder Letter 8 Nextdoor Data, 2022 9 Nextdoor Neighbor Survey, May 2023 10
Nextdoor Neighbor Survey, May 2023 11 Nextdoor Data, GWI Core US Q1-Q4 2022, GWI
USA, Q1-Q4 2022 12 GWI USA, 2022 13 Nextdoor 2023 Q4 Shareholder Letter 14
Nextdoor Data, 2022 15 Nextdoor Data 2022