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 * Trade Show Video Production Experts
   sales@captive8eventvideos.com | t: (+44) 208 610 9020

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FAQ



WHY DO WE NEED A VIDEO AT THE SHOW?

We know it can cost a LOT of money to exhibit at a trade show. Not just the
exhibition cost, but the stand, staff, accommodation etc.  It’s a great
investment, but the event only runs for a limited time. Many people do not have
the opportunity to attend, or may not have time to visit you, or even by-pass
that area of the floor altogether!

A video filmed at the show is a great way to give a taster of what you were
doing at the show, to talk about your business, your product, or just to give a
face to your brand. It shows customers that you are investing in the business,
and is a great way to extend your significant investment and give great ROI
after the show.  The cost of these videos is priced very low since we know that
a lot of money goes into exhibiting. It’s a very small investment, and gives you
the opportunity for your attendance to live on a long time after the stand has
been packed away.

WHAT SHOULD WE DO WITH THE VIDEO?

The video can act as a very useful marketing tool, to represent your business
and to tell “your story”. Some businesses use it as their first “dabble” into
video marketing at a very competitive price point. Send a link out as part of
your marketing after the show, put it on your social media feeds, show it
internally to show your presence at the show or send it to contacts you met
there.

WHO OWNS THE VIDEO CONTENT?

Once the invoice has been paid, the edited video is yours to keep and distribute
as you require. All copyright is passed to you.

I HATE BEING ON CAMERA, WHAT IF IM NOT VERY GOOD?

We have completed hundreds of these videos, and know exactly how to create you a
high quality video. We are very experienced in making interviewees feel relaxed
and comfortable, and to get the best “on camera performance” from them. No need
to worry, be nervous, or panic – 99% of the people we work with have never been
on camera either!  Once filming is completed, most people tell us they enjoyed
the experience!

We complete the interview in a very low key, informal style – in order to get
the best from the interviewee. It’s a natural “conversational” style, which is
then seamlessly edited together (without the questions) – we will guide you
through the process very gently!

WHAT HAPPENS ON THE DAY OF FILMING?

We will arrive at your stand at your allotted time. There will be a chance to
have a chat before we start filming, but remember that we have a busy schedule
so need to complete filming within your allotted time slot. Filming will be
completed at your stand, so you may wish to make sure that any other staff are
aware and to tidy your stand to make your products looks their best.

WHAT QUESTIONS WILL BE ASKED?

The interview will take a natural flow, and will be taken in whatever direction
is suitable, based on your product, customers, marketing message etc. These are
some examples:

 * “How did the company start?”
 * “What is your product range?”
 * “What makes your product unique?”
 * “What are the benefits to your customers?
 * “What are the future plans for the business or product?”

 

You may wish to provide your own questions – you can give these to us on the day
of filming.

SHOULD WE WRITE A SCRIPT?

No! In our experience of filming hundreds of videos, remembering a script will
never work. Its very difficult to remember, and to sound authentic. If you want
to prepare, you may wish to write some bullet points of the main topics you want
to ensure are covered. This will also give us some guidance to make sure we have
covered the key points of your video.

WHAT IS THE DURATION OF THE VIDEO?

Whilst we generally aim for around 3-4 minutes, the edited videos can be longer
or shorter dependant on your requirements. We want to make sure that your video
is punchy, effective, and that the audience watches all the way through.

CAN YOU FILM OUR PRESENTATION?

Of course! We offer a separate specific package for any presentations that you
might be giving at the event. We film these using multiple cameras and then edit
the entire presentation incorporation both a wide and close up shot of the
presenter as well as any presentations that were used. The multi angles also
give a little insurance in case of anyone walking in front of the shot, as well
as making the video visually more interesting.

This is a fantastic way to share the presentation after the event, to people
that were not able to attend or to people that would like to listen again. It’s
also a really effective way to market your presence after an event, and a good
reason to reach out to people and establish your expertise.

WHAT HAPPENS AFTER THE EVENT?

Once we have completed filming we will take the footage and create a draft edit.
You will be sent a low resolutions video as a link viewable online along with an
embedded timecode. You have an opportunity to provide any feedback you have at
this stage – you may wish to re-position any specific shots, questions or remove
sections using the timecode displayed. Please send one email with these
instructions. We will then create a high-resolution version with any edits
requested which will be sent to you (once the invoice has been paid).  Please
make sure that this final video file is downloaded and kept safe.

CAN WE HAVE MORE THAN ONE VIDEO?

Of course! You may wish to split the main video into smaller “bite sized”
videos, or create totally separate videos for different parts of the business.
Based on your requirements we will create the video content required, and simply
charge a per hour rate for any additional editing outside of the basic package.

CAN WE HAVE THE RAW FOOTAGE THAT WAS FILMED?

This is not something we would usually provide.  We record in an uncompressed
high resolution professional format that most computers would not handle very
well. It’s totally raw, for the purposes of editing. If you do require this
footage, we can provide it to be downloaded for an additional charge. This is
provided as a Dropbox folder and you will require a paid account. You can
provide alternative upload details if required.

WE ONLY HAVE A SMALL STAND – WILL THE VIDEO LOOK BORING?

We have worked with hundreds of exhibitors and events all over the world
covering every industry. From the largest corporations with HUGE stands, to
businesses with the most basic shell-scheme. We will ensure that we make the
most of whatever you have on display, and include shots of branding, people
visiting the stand, and meetings or conversations. We can also incorporate any
product shots that you may wish to send after the event.

We’ve even worked with businesses that do not have a physical stand at the show
– in which case we film in a generic location, with a wide shot of the event in
the background. Our job is to make you look great!

DO YOU PROVIDE OTHER SERVICES?

We are a video production company, and trade shows is just one area that we work
in. You can view our full site with details of all of our services at
www.captive8media.com  you can also contact us and we would be happy to discuss
any requirements you may have.


24th August 2018
 * About Us
   
   Offering you a complete high quality, affordable corporate video production
   service. Speak to us about how we can improve your company revenue, SEO and
   social media profile with eye catching, informative and captivating videos.

 * Contact Details
   
   Captive8 Media Ltd
   21 Gurung Way, Fleet,
   Hampshire GU52 8AU
   Phone: 0208 610 9020
   

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