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Equity Every Day



EXAMINING THE KNOWLEDGE-ACTION GAP IN DIVERSITY, EQUITY AND INCLUSION 

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Diversity, equity, and inclusion is good business. We know this – the business
benefits of diversity, equity and inclusion (DEI) are well-documented. If these
findings on diversity are widely-known, then why aren’t we seeing the action we
would expect from leaders who accept these findings to be true?

There is a gap that is obstructing action toward the outcomes we would like to
achieve. With a marketing and behavioral science lens, The B2B Institute at
Linkedin and research fellow  Dr. Jamillah Bowman Willams venture into the gap
to examine the question: what is stopping us from making progress?

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 1. Go to Slide: Majority Of Marketers Believe DEI Matters, Current Slide
 2. Go to Slide: Knowing Diversity Hasn’t Translated Into Action
 3. Go to Slide: There’s A Breakdown In Communication
 4. Go to Slide: Transactional Case
 5. Go to Slide: The Transformational Case for DEI
 6. Go to Slide: Transformational Language Leads To More Equitable Action


RESEARCH PREVIEW

 * Majority Of Marketers Believe DEI Matters
   
   While 76% of marketers agree that companies need to evolve their DEI
   initiatives, is this investment translating to real action?

 * Knowing Diversity Hasn’t Translated Into Action
   
   The knowledge-action gap shows while 80% of participants agree that diversity
   is an important goal for organization, only 38% of participants took action
   in promoting a black candidate.

 * There’s A Breakdown In Communication
   
   While the business or transactional case is an important first step in modern
   DEI work, research reveals the business case is more rhetoric than action.

 * Transactional Case
   
   Focusing on the transactional case may exacerbate strong biases like
   cognitive dissonance, persuasion knowledge and zero sum bias.

 * The Transformational Case for DEI
   
   By focusing on “Equity Every Day,” a culture of shared values that makes
   space for all talent to belong, grow and thrive, we can move towards
   messaging that strikes moral chords and sparks emotion.

 * Transformational Language Leads To More Equitable Action
   
   Transformational language leads to more equitable action by embracing
   storytelling in a way that generates empathy and perspective-taking, which in
   turn motivates action.


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